Our leading-edge Total Customer Focus™ and Engaging Up™ training programs aim to transform your connections with your most important customers from third-party product/service provider to trusted business advisor.
We can help you accomplish this by equipping key members of your team with advanced communication and customer relationship-building skills that enable your company to understand your customers well enough to contribute ideas and solutions that help them cut expenses and grow revenue.
Since 1990, our certified training facilitators have worked with countless companies to embed key customer relationship-building skills in sales and field service teams across a range of technology and manufacturing companies.
While many companies today prefer to outsource essential training, others prefer “insourcing” and still others a combination of both. That is why we also offer a Train the Trainer program in which our most experienced master trainers teach select members of your team how to effectively deliver our time-tested, high-value programs throughout your organization.
Our Train the Trainer option is built to certify your trainers on the time-tested Global Partners Training system and provide ongoing support and continuous improvement updates. This service includes access to our licensed program content and methodology, including proprietary eLearning and measurement systems.
Whether we coach your trainers to add immense value across your organization or train your sales or field service teams directly to achieve the same goal, our programs are carefully customized to your unique business environment — tailored to the most important business objectives and designed to achieve lasting impact.
Key components of these invaluable, in-depth, multifaceted programs include a mix of:
Highly effective in a wide range of business scenarios and company profiles, our Train the Trainer program may be particularly ideal if:
In today’s ever-evolving business environment, at least one thing is certain. Putting in the extra effort to build strong B2B customer relationships is more important than ever. Of course, achieving this is a sure-fire way to grow your business as well.
To some degree, yes. It is harder to observe body language or stand up to demonstrate a concept on the fly, for example. However, we have found that by making participants feel less exposed (i.e. less physically exposed, and expected to speak in front of smaller groups), the virtual format can draw learners into the conversation faster, accelerating their learning. There are different benefits to each format.
While the proprietary toolkit used in our standard Engaging Up™ program will be similar for all clients, the experiential and financial acumen components are custom-written based on interviews with key members of your team to achieve the following:
While all training materials remain the property of Global Partners Training, customizations are unique and are not shared between clients. Licensed program participants retain lifetime personal use of tangible program materials for ongoing reference.
SAM programs focus almost entirely on enabling the strategic account manager to create a set of objectives, strategies and actions that he/she will execute. Research consistently shows, however, that a small percentage of such plans are implemented effectively. The Strategic Account Alignment™ program reflects the reality that a strategic account manager’s role should be to collect information and insights from everyone who interacts with someone within the strategic account. The strategic account manager then needs to align this information and insights and formulate strategies and actions that are aligned and supported by everyone involved in the account – globally. As a result, everyone involved in the account understands their role and contribution towards achieving the account objectives, and results improve significantly.
Live training time (workshops and coaching webinars) for a participant in the standard Strategic Account Alignment™ program totals approximately 26 hours, and the complete blended experience is typically spread over a two- to three-month period. This allows time for initial learning and practice, application of new skills on-the-job, iterative feedback and coaching, and demonstration of knowledge and skill acquisition with the completion of the SAA Planning Guide on a real account of each participant’s choosing.