B2B Sales Training Programs

Transform your B2B sales through experiential sales training as participants work on actual accounts.
Transform your B2B sales through experiential sales training as participants work on actual accounts.

Unlock more revenue and faster growth through sales training that puts the customer first.

Address each customer’s real needs
Address each customer’s real needs
Get more involved in a customer’s strategic decision making
Get more involved in a customer’s strategic decision making
Align your team behind a shared vision of your customer
Align your team behind a shared vision of your customer

Let’s start with one very important insight: Customer service is just as important to B2B relationships as it is in any other industry. However your team members discuss your products or services, they always need to advocate for each customer’s best interests.

Every team member, from account managers to field technicians to sales and marketing representatives, needs to know how to use each customer interaction as an opportunity to learn how to improve service and strengthen the relationship.

That’s why we’ve designed our three experiential training programs to help your B2B sales team understand how to contribute to your customers’ current and future success — so that your customers see you as a trusted partner.


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Key Benefits of B2B Sales Training


Total Customer Focus™


Total Customer Focus™ works on building fundamental communication skills that are deeper than the typical sales dialogue. Your team members practice how to ask questions, listen actively and ask follow-up questions in a way that is customer-centric.


Engaging Up™


Engaging Up™ is an advanced exercise in getting your team members into higher-level, more strategic dialogues with executives and senior decision makers. Provide greater customer value by becoming a trusted part of their decision-making inner circle.


Strategic Account Alignment™


Strategic Account Alignment enables disparate members of a larger sales organization to work together seamlessly to understand the customer’s bigger picture and day-to-day needs. Align your team’s strategy and actions to be more proactive in serving your customers.

  • Move from being reactive to proactive, taking the lead in customer relationships.
  • Go beyond technical issues to address your customer’s real, often hidden needs.
  • Work toward balanced outcomes that are win-win for both you and your customer.
  • Empower your key sales and customer-facing team members with high-value relationship-building skills and strategies.
  • Building longer, stronger, trusted-partner relationships. with your customers.
  • Achieving higher customer lifetime value.
  • Collect and synthesize scattered data to create new insights.
  • Align your team around a single vision of the customer to build a shared understanding.
  • Collaborate to more effectively execute strategies to achieve your customer’s goals.

Perfect for:

  • Field service engineers 
  • Technical support
  • Customer service personnel
  • Sales and marketing representatives
  • Logistics personnel
  • Managers

Perfect for:

  • Sales and marketing representatives
  • Sales managers
  • Product managers
  • Service managers
  • Logistics managers
  • Customer-facing personnel

Perfect for:

  • Strategic account managers
  • Senior sales professionals

Whether your team needs one specific sales training program or a combination of programs, we work with your B2B business to assess exactly which training will most benefit your team.

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Get Results with Our Programs

  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Boost sales now and in the future for greater account share and more revenue growth
  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Proactively solve strategic or tactical product and service challenges
  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Bring greater consistency to your service language, culture and brand
  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Build better customer relationships with less stressful “same-side-of-the-table” dialogue
  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Better align your service offerings with your customers’ goals to demonstrate your value
  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Build more positive word-of-mouth for your business to earn additional referrals
  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Better align your marketing, sales, product and service teams to improve efficiency
  • 93BEB5A8-3928-4AE7-BD63-40296A3A1E70 Meet and exceed your customers’ expectations to differentiate from your competitors

2 Format Options for Your Training Program

You get the ultimate in flexibility with GPT training programs. For each of our industry-leading customer relationship training programs, you can choose between two robust, complementary formats — blended or virtual.

Core knowledge and skill components are the same across both formats, and programs are delivered via: live training led by experienced facilitators (onsite and/or virtual); self-paced e-learning modules; peer coaching and optional individual coaching sessions; and individualized project work and role-play exercises tailored to real company challenges and opportunities.


Blended Format

Distinguished by an impressive track record of building next-generation customer relationship skills that hold the potential to transform your business, our time-tested blended training programs include both face-to-face and virtual components.

Notable features of this format: Your team members are “in the room” with the instructor and fellow students. Full-day immersion. Flexibility to shift from blended mode to full virtual mode as conditions change.


Virtual Format

Companies seeking fully virtual training options will want to explore our 100% virtual format. Virtual programs use interactive instructor-led webinars and self-service e-learning modules to lead participants on an exciting learning journey down parallel knowledge and skill tracks.

Notable features: Smaller class sizes. Minimal time out of the field. Improved virtual communication skills. Convenience. Potential cost savings.




Client Success Stories

Frequently Asked Questions

  • How do you “customize” the Engaging Up Sales Training™ program? Who owns the customizations?

    While the proprietary toolkit used in our standard Engaging Up™ program will be similar for all clients, the experiential and financial acumen components are custom-written based on interviews with key members of your team to achieve the following:

    • Immediate relevance for participants – Your company’s industry niche, products, customers, sales and service structure and culture are unique. During this program, participants will focus on their high value customers and situations in real time, and so they will apply their new skills immediately in their jobs. And even though participants are initially practicing these new skills on a narrow set of current situations, the toolkit will be effective in any sales or service situation they face in the future.
    • Focus on desired business outcomes – Your company goals and training priorities are also incorporated into the guidance we give your participants. For example, a program prioritizing sales generation may be guided quite differently from a program aimed at improving operational situations. Interestingly, regardless of primary emphasis, the Engaging Up™ program is certain to yield positive secondary outcomes for your company to varying degrees.

    While all training materials remain the property of Global Partners Training, customizations are unique and are not shared between clients. Licensed program participants retain lifetime personal use of tangible program materials for ongoing reference.

  • How is the Engaging Up Sales Training™ program structured?

    Global Partners Training is ultimately focused on participants’ interpersonal skill acquisition and development, and therefore our programs make heavy use of live, interactive experiences.

    The standard Engaging Up™ program contains a live face-to-face workshop, a series of live interactive coaching webinars, a planning and implementation guide and self-study through e-learning modules. This carefully blended sequence, along with measurement and certification systems, virtually guarantees the embedding of new behaviors while holding total cost to the minimum required to get the job done well.

  • How is the program supported with technology?

    Global Partners Training scours the latest developments in learning technology through affiliations with training industry associations and by attending conferences such as DevLearn and ATD. As new technologies come online, we try them out and assess how they can improve the efficiency and effectiveness of the face-to-face, live remote and self-service elements of our training programs. When someone invents a better mousetrap, we will not be afraid to use it to help your participants learn.

    Program participants use our customized Carli™ app, currently supported by a Training Industry Top 20 platform company. Participants can view their training program progress, access e-learning modules and other learning resources, select their webinar sessions, and access other features via desktop and mobile app (iPhone and Android). If available for your program, this functionality is included in the program license fee during the program and for at least two full months past the date of the final live training event.

    After certification and with sponsor permission, alumni of some programs are invited to access MyGPT, a free section of the www.globalpartnerstraining.com website where they will find helpful support tools, reminder cards, articles of interest, videos, free webinars and other helpful resources customized for their particular program(s) to keep their knowledge and skills fresh.

  • How do you handle training logistics?

    Global Partners Training is equipped to handle complete project management for training on a global basis, from booking training venues to scheduling, and emailing invitations and reminders. We strive to work seamlessly with your in-house resources, such as corporate universities and travel departments to keep costs to a minimum and enable the best training experiences for participants.

    Our central point of organization for program and learning management is our customized Carli™ app, and while it does not typically make sense to fully-integrate with your internal learning management system, we can arrange to export participant certification data in any standard format.

  • Where is the program delivered and what languages are offered?

    To provide complete, consistent, turnkey service to large multi-national clients, Global Partners Training retains local facilitators in most major countries and regions and has delivered training in over 40 different countries in the past 2 years. To minimize costs, we typically deliver face-to-face workshops in your local corporate facility or at a local off-site conference facility.

    Live coaching webinars via GoToMeeting require an internet connection and, in most cases, can be joined for audio-only using a country-specific phone number. Digital program components delivered via the Carli™ app (desktop or mobile) require an Internet connection.

    While programs are delivered in English by default, experiential exercises are done in the local language of the participants. Currently, Global Partners Training has certified facilitators who speak the following languages: Dutch, English, French, German, Italian, Japanese, Korean, Mandarin, Russian, Spanish and Swedish. Other languages may be available soon, and so please check with us if you have a specific need.

    Program materials, including presentation slide decks, videos, printed and electronic materials are provided in English by default. Complete or partial translations may be available for some programs at an additional cost. Global Partners Training is continually adding to its language portfolio as training volume warrants.

  • How large are the training groups?

    Striking a balance between cost and personal attention, the optimal training group size is 12 and the maximum is 15. Groups larger than 15 require an additional certified facilitator to be present during each workshop. Coaching webinars are run with a maximum of 5 or 6 participants per session, and therefore multiple sessions are scheduled for each training group.

    Clients that have many physical locations with small teams in each location may opt for either smaller training groups (we suggest a minimum of 6 participants) or larger combined groups at a central location. We can help you evaluate the most efficient way to cover your desired participants.

  • How much does the program cost?

    Global Partners Training strives to keep your total program cost as low as possible while delivering a complete, transformative program. Lower-cost programs without client-proven methodology, a true embedding process, proper measurement systems and a rigorous certification process are unlikely to yield the changes you are looking for.

    Please keep in mind that your total program cost includes not only Global Partners Training fees, but also the cost of salary, benefits and any travel for your participants. We would be happy to help you assess the total cost and expected return for any training program. In our experience, clients typically achieve short-term returns on the order of 3-6 times their investment, and the embedded skills of your team will continue to pay dividends for years to come.

    Global Partners Training fees are quoted after initial consultations to understand your program goals and requirements, and our fees are typically structured as follows:

    Live training event fees – Per-event per-facilitator fee for each workshop, webinar or coaching session ensures you get a certified facilitator/coach with deep executive experience, often in your industry, who speaks the local language of each training group. Scheduling and logistics support are included, as needed.

    Program license fee – Per-participant fee covers the following:

    • Lifetime personal license for proprietary, proven toolkit
    • Carli™ app, as available, accessible on desktop and mobile app (iPhone and Android) offering program tracking, assignments, program materials (PDFs, videos with unlimited replays, etc.), transcripts, webinar self-enrollment, data export and more. Access included during training and for two full months after final training event
    • Measurement system, as available, with baseline skill adoption assessment, post assessment, benchmarking, quantification, action planning, mid-term and final project collection, individual reports, group reports, aggregate region reports
    • Certification process (participants follow a strict process, in agreement with their company and in alignment with internal appraisal system, when possible, to increase engagement), printing and sending certificates, dedicated LinkedIn page or web page explaining the value of the certification
    • Alumni network and access to MyGPT web-based resource center, as available, (with resources related to the program, articles, reminder cards, videos, webinars, etc.)

    Expenses – Facilitator travel and living expenses and printing and materials costs are invoiced at actual cost (no markup or admin fee). We are happy to book travel through your corporate travel program if that is more economical.

    Translation costs – Only as needed for non-English reading/speaking groups and invoiced at cost (no markup or admin fee).

  • My company has training resources. Can we deliver the program in-house?

    Yes, Global Partners Training offers train-the-trainer programs with complete ongoing support. While most clients prefer the flexibility of a turnkey outsourced solution, in-house delivery can work when your company has experienced trainers on staff with idle bandwidth and you are ready to make a long-term commitment to the training program.

    We will certify your trainers on the program, including experiential co-facilitation and observation-only facilitation, and provide ongoing support and updates to the program. Technology, e-learning and measurement systems are included. Please contact us if you are interested in exploring this option.

  • How long does the Engaging Up Sales Training™ program take?

    Live training time (workshops and coaching webinars) for a participant in the standard Engaging Up™ program totals approximately 22 hours, and the complete blended experience is typically spread over a two- to three-month period. This allows time for initial learning and practice, application of new skills on-the-job, iterative feedback and coaching, and demonstration of knowledge and skill acquisition with a real high value customer case situation of each participant’s choosing.

  • How will we know the training is working?

    Global Partners Training uses a state-of-the-art measurement system that operates at two levels:

    1. Assessment of skill adoption – Participants take detailed assessments at the beginning and end of each program, and their pre-training, post-training and change scores are benchmarked against a large historical training database. Participants are motivated by their own visible progress, and scores can be aggregated and analyzed at the group, division and corporate level to provide validation and insight for future training strategy.
    2. Achievement of desired business outcomes – Action plans, interim case reports and final case reports require participants to describe specific real-time customer case situations of their own choosing. In their case reports participants describe a real situation, what specific program skills they applied, the reaction of the customer, the final outcome, the relative impact of their new skills on the final outcome, and a quantitative description of the outcome – new revenue generated, time and cost savings (for the company and for the customer). Participants connect the dots between their new relationship skills and business results, releasing untapped power. Quantitative data can be aggregated to reveal new insights and calculate overall program short-term payback.
  • What does Global Partners Training do to make sure the training works?

    To heighten your chances of training success, Global Partners Training maintains rigorous certification standards, a combination of program attendance, demonstration of skills, completion of key exercises and oral presentation of a final written case report that is validated by one of our company Partners. While certification will feel like a real achievement for your individual participants who earn it, and they will proudly display their colorful certificate, we at Global Partners Training focus intently on Certification Rate as the ultimate quality metric for our own team’s performance.

    Relationship training is often more difficult and uncomfortable for participants than technical training, and our programs involve many steps. If participants are getting certified at a high rate, we can be sure our facilitators have connected well with your participants, encouraged them to follow through on attendance and assignments, and drawn out their best efforts. We can also be confident that participants have not only learned new knowledge and new skills, but that they are actively applying those skills on the job, and your company is getting the promised benefits of your training program.

    Should you choose to work with us, you will likely hear a lot about certification. We have found that an important key to participant engagement and certification is top management and local supervisory support for the program, and we will encourage you to help build that support and accountability network.

  • Why should my company invest in the Engaging Up™ Sales Training program now?

    Clients invest in Engaging Up™ for many different strategic and tactical purposes:

    • Boost sales now and in the future by connecting with your customers at more senior levels.
    • Solve strategic or tactical product and service challenges using the power of relationships.
    • Re-focus on your customers’ objectives/challenges and become truly helpful to them.
    • Bring freshness and global consistency to your sales/service language, culture and brand.
    • Develop permanent sources of information flow from your key customers.
    • Better align your marketing, sales, product and service teams by adopting internal and external strategic customer focus.
    • And more

    Companies that invest in Engaging Up™ find their people are connecting with customers at more strategic heights, standing out as trusted business partners, and reaping the benefits of exceptional account share, loyalty and revenue growth.

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