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Paul Hesselschwerdt
B2B Sales and Marketing
5 Nagging Questions About Engaging with CXOs
53% of Executives say they differentiate suppliers on the basis of the relationship they have with the...
Healthcare
3 Tips to Quickly Connect with Healthcare CXOs
Sales people and account managers, as well as their managers have always appreciated that a critical...
Healthcare
4 Ways to Stop Selling to Hospital CXOs and Start Engaging Them
A few years ago we published the results of a research study on the changing roles...
Strategic Account Management
Why Achieving Global Alignment is the #1 Challenge for Strategic Account Managers
Global Partners conducted a webinar on Strategic Account Management, which was attended by Account Managers from...
Strategic Account Management
4 Steps to Executing a Capture Plan that Makes (not Breaks) Global Companies
Capture Teams are multi-functional, cross organizational teams, focused on achieving a single business development objective. Because they...
Total Customer Focus
How Total Customer Focus Generates ROI and Tangible Business Results
A lot has been written over the years about calculating the Return on Investment on training....
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Webinar Series: Use Service to Unlock New Revenue
Take a deep dive into the art and science of building more lucrative business partnerships with your key customers
Watch the Webinars