Manufacturing and Industrial Sales Training

When it comes to the manufacturing and industrial industries, relationships are everything. In today’s market, smart organizations know that sales and service are no longer mutually exclusive. Both play critical roles in new and lasting partnerships, and your industrial sales training courses should reflect this revelation at every level.

Such a seismic shift in strategy and approach does not come without its challenges. Whether you are attracting new customers or reinforcing and reinvigorating your current customer base, there are some key touchpoints you will need to address on some level in all of your industrial sales training courses. They include, but are not limited to:

• Exemplary service as an effective sales tool
• A heightened emphasis on customer success
• Delivering a more personalized customer experience
• Trust and transparency in all customer relationships
• The industry-wide move to servitization
• The transition to a IaaS/PaaS/SaaS/XaaS model
• The rise of remote and contactless service

So while your competitors are probably still focused on the singular strategy of price competition, Global Partners Training (GPT) will help you educate your manufacturing sales and service teams to establish lasting relationships that will not only be visible and beneficial to your customers, but also to your bottom line.

Because your customers’ needs are constantly changing, your manufacturing and industrial sales approach needs to evolve right with them. As sales trends suggest, relationship training for manufacturing and industrial companies empower your field service employees and traditional sales associates to become what they may never have been before — trusted business partners. And as a well-informed confidant, recommendations are more thoughtfully considered, new sales opportunities emerge, and you will start to see how industrial sales training can positively affect your short- and long-term growth.

It gets better. GPT’s industrial sales training courses are run by former operating and sales executives, so you know the curriculum is going to be immediately relevant to your team. We understand how to keep your employees engaged, and we do this by delivering customized, relevant training program strategies that fit your industrial-specific goals.

GPT’s manufacturing sales training programs yield the best possible return on investment. As part of our method for mapping and tracking training success, we use five key components to ensure you are getting maximum results:

1. Customization – We’ll ask about your specific goals and conduct in-depth interviews with your employees to ensure content is relevant, keeps them engaged, and makes an immediate impact.
2. Localization – Our manufacturing and industrial experts tailor your training based on culture intricacies and locale-specific workplace challenges to accommodate every region and country around the globe.
3. Embedding – In-person workshops are complemented by ongoing e-Learning, in-the-field action plans, and interactive webinar sessions.
4. Measurement – By measuring skill adoption, business outcomes and causality, we ensure your team is getting the results you want both during the training program and long afterwards.
5. Certification – Employees are rewarded with increased manufacturing knowledge, lasting relationships, elevated productivity, and a tangible certificate of achievement.