Validated Behavior Change

Turn New Skills into Lasting Habits

Discover our proven approach to validating behavior change in your workforce.
Turn New Skills  into Lasting Habits
$

1.0

B+

Service generated revenue opportunities

110

K+

Hours of customer escalations avoided

125

K+

Hours of employee bandwidth improvements

$

400

M+

Cost savings

The Problem with Traditional Training

Most behavior change programs work well one-on-one, where an instructor can directly observe progress. But in a large enterprise — with employees in different roles, locations and time zones — this approach can break down.

Without a way to measure behavior changes after training, organizations face what we call the scale observation problem: the larger the training, the harder it is to confirm real behavioral shifts are happening in the field.

This lack of visibility creates two major issues:
  • No measurable ROI:

    Without a way to validate behavior change, companies struggle to justify the investment in training.

  • No lasting impact:

    Even if training drives improvements, the absence of a validated feedback loop makes it impossible to build on those gains, and they will likely fade over time.

    Thankfully, we have discovered a structured, scalable way for enterprises to measure change and ensure continuous improvement, through the use of what we call a Validated Change Framework.

What is a Validated Change Framework?

Behavioral change doesn’t happen overnight — it follows a structured process. A Validated Change Framework ensures that training leads to measurable, lasting improvements by guiding participants through five key steps, and then capturing and building on key information from the training process:

Validated Change Framework

Program Design
Validated data and real-world stories reveal new best practices for replication across the enterprise, confirm intended outcomes and ROI for the training program, and enhance future training efforts. This continuous feedback loop drives behavioral transformation at scale.
Conduct Training
Conduct Training The training program equips employees with critical skills tailored to their roles, such as communicating, engaging, convincing, leading, and self-management.
Application
Application Employees  immediately apply what they’re learning to their daily jobs for the duration of the program.
Narrative
Narrative Participants document their experiences, applying their new skills on the job and noting the situation(s), the specific approaches they used, the responses of their counterparties, and ultimate outcomes — both qualitative and quantitative. 
Audit
Audit We audit personal narratives for specific indicators of behavioral change.
Validation
Validation Through the auditing process, we determine whether there is clear proof of behavioral transformation. Validation means an employee successfully applied specific new skills to an appropriate situation, observed the results, and was able to document valuable outcomes.
Aggregate Stories
Aggregate Stories Participants receive a pass or fail designation based on demonstrated behavior change, enabling individual attention and comparisons across training groups, regions, departments, and so on. Further, by aggregating personal narratives and data, we can assess overall training success from the company’s perspective. 
Outcomes
Outcomes Validated data and real-world stories reveal new best practices for replication across the enterprise, confirm intended outcomes and ROI for the training program, and enhance future training efforts. This continuous feedback loop drives behavioral transformation at scale.

Positive Workplace Behaviors Start Here

Workplace stress and disengagement can erode productivity, morale and retention. Our eBook, “Transforming Negative Workplace Behaviors: 5 Effective Strategies for Leaders,” explores actionable ways to foster a thriving, resilient workplace culture through proven interpersonal strategies. 

What Participants Are Saying

"Total Customer Focus™ has been uniquely designed to help companies to really embed new behaviors and skill sets within a company’s customer interfacing teams. TCF will set up the culture you need to develop long lasting Trusted Business Partner relationships."
"ST people come into the program with a strong knowledge of and commitment to the customer. However, the program experience forces people to think outside their own area and across the customer and ST’s global organization. For me this is the biggest benefit from the program: the alignment and commitment of people."
"The biggest improvement in my day-to-day, as a result of this training, has been a reduction of stress. Time management and goal setting/prioritization has allowed me to recognize which parts of my job are taking up unnecessary mental bandwidth. The goals/tasks that stressed me out before were making it more difficult for me to work with employees when they are having issues. I have found myself being more patient and composed because I have let go of a lot of time-eating and stress-inducing tasks."
"The training concepts are practical for introducing a shift of mentality in approaching day to day issues. It is helpful to find common ground to solve potential internal conflicts, as it allows a better understanding of each other’s struggles. This leads to more effective teamwork to address future challenges."
participants-saying

A Proven Process to Generate the Business Results You Need

We set the industry standard for effective, behavior-changing training. You get maximum value for your training investment with our proven client success process and turnkey global deployment.

40

+

Courses

11

Facilitation Languages

41

Countries Served

110

+

Client Partners

Take the First Step Toward Transforming Workplace Behavior

Lasting change starts with the right training program. Schedule a free consultation, where we’ll work with you to identify:

  • What behaviors need to shift to drive better business outcomes
  • Who in your organization needs to adopt these changes
  • Why these changes will create long-term commercial success